Advanced SEO: A Guide to Buying and Using Expired Domains
Buying expired domains is a common tactic for optimizing search engines. However, care must be taken to avoid problems.
Use this guide to avoid problems when purchasing domain names that have expired.
How to Buy and Use Expired Domains for Optimizing Search Engines
An expired domain is a website that once was an active and registered domain, is now available for registration or sale.
The old owner of the website can no longer use it, or may simply have chosen not to renew the domain.
Usually, it becomes available for sale about 30 days after the expiration date of the census. During a 7-day auction period, you have the opportunity to become the new owner.
What should I remember when buying an expired domain? What is the reason people buy them?
Continue reading this post to find out more.
Why to Buy an Old Domain?
Initially, let’s take a look at why so many people buy an expired domain.
When you become the owner of a domain that has expired, all of the old SEO values and rank status pass to you.
If other important websites have many links (link) or distribute expired domain content, this traffic potential will also be transferred to your new site.
This means you have to do a lot less work when it comes to SEO. Even promotion in general. Great work, somehow, has already been done for you.
This is especially useful if you are looking to buy a domain with a name that is somewhat similar to your website or advertise the products / services you offer.
People also buy expired domains because they want to basically use an expired domain as a “dummy site” to make the traffic redirect to their home page.
This is another way to get a traffic.
Others choose to automatically redirect visitors to their home page via expired domains. This is another tactic that increases the value of SEO.
Of course, there are many who choose to do business by buying and selling expired domains to do business.
What to Look for When Buying an Expired Domain
If you want to buy expired domains for SEO, there are some key tips that you should remember.
First, consider the longevity of the domain. Generally, the older the domain is, the more valuable your business will be. This domain has had more time to increase the value of SEO.
Search the profile links for the site (expired domain) and examine Google PageRank (PR). So you can make sure it’s really a good business.
You should also check out the domain name history. What was used before?
You would not want to distribute the address of a bad story website.
Finally, make sure the page is loaded quickly. Low loading speeds can reduce the value of the domain and remove your customers.
Is it fair that you buy expired domains?
Hopefully, this post has helped you understand how buying expired domains can help you improve the SEO result of your web site. You should know now even what are the best practices used in 2019 to optimize your domain name you have just bought.